Wowcher

Growing new areas and making online work better with ecommerce tools that you can grow.

About the Project

Wowcher Ltd is the UK and Ireland’s second biggest daily deals site. The platform helps millions of people get deals from sellers near them and from all over the country. It started in 2009. Now, it is up and running in 52 cities. There are more than 10 million people who have signed up.

Wowcher is growing fast and now moves into new places. It is important for the company to keep things running well and make sure that everything works like it should.

The Challenge

Wowcher had big plans to grow, but they ran into some big tech problems.

  • Data Integration – Making sure that product and deal information moved smoothly between the old systems and the new platform.
  • User-Friendly Interface – Helping shops update and take care of their product info on their own.
  • Approval Workflows – Making sure that there are safe and good ways to check things before any deals start.
  • Tight Deadlines – Getting a big project done in a short amount of time.

The task was to find a way to be fast, handle a lot of work, and get things right, all at the same time. We had to do this without causing any problems for the customer or the way they already work

The Solution

We worked with Wowcher to update the way their systems work. The team helped give a solution that is set for the future.

  • Robust Middleware Development – Built a strong middleware layer that can handle a lot of data. It makes sure all systems have the right information at the same time.
  • Merchant-Friendly Interface – Made an easy-to-use dashboard for merchants. This makes it so they do not need much help from people in their team.
  • Approval & Validation Flows – Set up clear review steps to help make sure every listing was checked and good before it went live. This process was put in place to keep things in order and get better results.
  • Agile Project Management – Used step-by-step launches and kept to tight deadlines, so I could meet Wowcher’s date. We did all these without lowering how well it works.

The Result

Our work led to clear improvements in how the system works and how users feel when they use it

  • Conversion Rate Growth – Better navigation and streamlined workflows encouraged purchases.
  • Increased Merchant Satisfaction– We streamlined administration and enhanced independent decision making.
  • Reduced Basket Abandonment – Simplified checkout processes reduced user drop-off rates.
  • Improved Actions – Clients actively interacted with the product offering more often.
  • +15%Conversion Rate
  • +100%Merchant Satisfaction
  • -11%Abandoned Baskets
  • +19%Add-to-Basket Actions

See Our Work

See our work
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