About the Project
Temptation Gifts Ltd has been working in UK shops since 1983. It runs seven high street stores and has two busy online stores. Over the year, more than 500,000 people buy from them. The brand is well-known for gifts. It has won Best UK Online Gift Retailer five times. It also has over 24,000 five-star reviews
Temptation Gifts wanted to grow more on the internet. The company chose us to help with moving their platform. We also give long-term help with tech support to make things work well for them.
The Challenge
The project had its own set of problems. These needed careful work and knowledge:
- Data Migration at Scale – Millions of records, custom developments, and old systems had to be moved from Magento 1 to Magento 2 without any problems.
- System Integrations – The team had to have custom integrations to connect EPOS, warehouse management, CRM, and finance tools. This was to help everything work in the way it should.
- SEO Preservation – It was very important to keep the search rankings the same during the move. This helps us keep our website easy to find online.
- Long-Term Partnership – The team did not just want delivery. They wanted to build a good technical partnership. This could help both sides get better as time goes on.
The Solution
We made and carried out a plan to move and rebuild systems. We focused on getting things right, keeping things steady, and making sure we can grow:
- Robust Data Migration – Moved millions of records with no trouble. All the data stayed safe. There was no break in any special features.
- Bespoke System Integrations – Created custom integrations between the core systems the business uses, like EPOS, warehouse management, and CRM.
- SEO Safeguarding – Came up with and carried out an SEO plan to keep the rankings. I did check-ups and fixed technical issues during the move.
- Ongoing Technical Partnership – The work began as a one-time job. Over time, it turned into a five-year partnership. The team keeps finding ways to make things better. They help Temptation Gifts stay out front in online shopping.
The Result
Our work on moving and improving things helped Temptation Gifts. You can see better results in how their online shop works.
- Increase in Conversion Rates – A smoother, faster, and more reliable platform encouraged more customers to purchase.
- Customer Satisfaction – Happy users give good feedback. Many people like to come back and buy again.
- Abandoned Baskets – A fast checkout helped to cut down on lost sales in a big way.
- Add-to-Basket Engagement – Improved navigation and product discovery boosted customer interaction.
- +150%Increase in Conversion Rates
- +100%Customer Satisfaction
- -71%Abandoned Baskets
- +79%Add-to-Basket Engagement
