Owen Brothers Catering

Owen Brothers Catering started in 1974. The company is now one of London’s most trusted office catering services. It serves the top FTSE 100 companies, large businesses from around the world, and many fast-growing teams. People know Owen Brothers Catering for always bringing breakfast and lunch with the right temperature. It has made a good name because of the quality it gives and how reliable it is.

We have worked with Owen Brothers for more than eight years. We teamed up again to update their website. We wanted the new site to look fresh and help them get more leads. It was also important to keep their place in search results strong. The aim was to give them a modern website that works well on phones and helps turn more people into regular customers, all while keeping their digital strength from before.

Changing an old and trusted website made us think in new ways. We had to keep what people liked about it, but also add some new things. The main things we faced were:

• An old website design did not show the brand’s high place in the market anymore.
• There were some problems with the user experience. These problems make it hard for people to see the menu or make orders. It became less responsive and easy for them.
• There is a risk to your SEO authority when you switch your site. You could lose rankings that took years to build. You need to keep your organic visibility safe during this move.
• Weak lead generation tools hold back your inbound enquiries. This also means fewer business conversions.
• The old site had some trouble working well on phones. It was not made for how people use the internet now.

We managed a full digital change that kept search engine optimization going and put focus on what users experience and turning them into customers.:

• UX Redesign & Journey Optimisation – We made a clean, mobile-first look with simple navigation. This lets customers easily go through the catering options and place their orders.
• Lead Generation Enhancements – Added CTAs and enquiry forms in the right spots on important pages to get more leads from the company clients.
• Conversion-Focused Design – We put trust signs like what clients say, the logos of people we work with, and some of the main things about what we do. This makes the website look good and helps people trust it. When they see these, they feel sure about what to do next.
• SEO-Conscious Migration – Kept the same URLs, metadata, and links inside the site. This helped make sure all stayed the same. There was no drop in ranking.
• Performance Improvements – The site is now faster. It works better for people who use their phones. It can also handle many users at once.

We did more than just keep our rankings safe with our SEO strategy. It was focused on growth:

• +245% Increase in Organic Traffic (this is the total growth since the relaunch).
• Business orders from organic search went up by 145%.
• There is no drop in traffic after launch. This is because of clean migration strategies.

The project gave Owen Brothers Catering a new website that helps more people find them and choose their service. This also made sure they show up on search engines, so they will keep growing online for years to come.