About the Project
Buy Flooring Online is a trusted flooring supplier in London. They have a lot of stock and good prices on many different kinds of floors. Over the past four years, the brand has grown and made a good name for itself. But to keep growing, they needed a new online store that can be made bigger in the future.
We aimed to have an online store that would get more people to buy things there. The store needed to be easy for anyone to use. It was also important for it to work well after people shopped, and make customers feel good about buying. We wanted the work to be smooth every day and help the business get bigger quickly.
The Challenge
Buy Flooring Online did well. But they still had some problems.
- Outdated Platform & UX: The old site had some problems. It was slow. People could not find what they were looking for.
- SEO & Visibility Issues: These SEO problems made it harder for people to find us with search engines.
- Ineffective Marketing: The marketing is not doing a good job. It is tough to reach the right people or talk to them on the internet.
- Operational Inefficiencies: It took a lot of time to keep track of orders and make reports. There was too much manual work in every step. This made the way we do things slow and caused lots of problems.
- Scalability Problems: The platform could not change easily to grow. It was hard for it to get bigger or better.
The Solution
We helped Buy Flooring Online start a complete setup for their online shopping.
- Platform Upgrade & UX/UI Redesign: The new store works well on phones first and looks up to date. It is easy for people to go where they want on the site. The site keeps users safe and is ready to handle more users as the store gets bigger.
- SEO Optimization: We used some intelligent techniques in SEO, which helped websites rank higher in search results. The sites get more visitors because of this, and they do not have to spend money on advertisements.
- Conversion Optimisation: Easy checkout steps. Better ways to see products. Simple navigation. This helps people buy in less time and with less trouble.
- Digital marketing strategy: We did targeted campaigns that focused on finding the right people while creating engaging content to interest these people.
- Bespoke Integrations: Link your inventory, CRM, and marketing tools. These make it easy for your team to work better and get things done faster.
- Growth Enablement: Gave easy-to-use solutions that help when a business gets bigger and keeps going.
The Result
- Increased Conversion Rates – More people bought things since the checkout was easy to use on phones.
- Improves Customer Retention – Brands used smart marketing that put the customer first in all experiences. This made people like them more. Customers went away feeling good and wanting to return. They had loyalty to the brand.
- Reduced Basket Abandonment – An easier checkout process helped more customers complete their purchases. Not as many lefts without buying.
- Increased Add-to-Basket Actions – Better search and ways to find things made products easier to spot.
- Operational Efficiency – Using many tools together made tasks happen on their own. This change helped things in the background get done faster and better.
- Scalable Growth Foundation – Better features on the platform help with growth and new campaigns in the future.
- +18%Conversion Rates
- +25%Customer Retention
- -3%Basket Abandonment
- +16%Add-to-Basket Actions
